The Rochester & Finger Lakes store for great shoes, apparel & accessories for triathletes, runners & walkers!!!

Free video gait analysis to ensure the correct shoe for you! (585-924-7690).   Be sure - the "wet foot test" shows what your foot looks like when it's wet, not which shoe is right for you! (We provide this service free of charge for customers that are purchasing shoes from our store.)

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PLEASE NOTE! July 4th Vacation: We will be closed from July 3rd through July 7th for our annual vacation. Musselman wetsuit rentals may be picked up beginning Saturday, June 28th. We will re-open on Tuesday, July 8th at 10:00 a.m. with our regular store hours.

Hope you all have a GREAT 4th of July holiday!

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NEW! Rocket Science Sports Triathlon Transition Bags! - A place for everything & everything in its place! Cut down on the stress of making sure you have everything for your next race!!!

Rocket Science Sports race number belts are in! Reflective, unique stay-in-place system to hold your race number, 6 loops for gels/salt tab dispenser & nylon-based buckle to reduce cracking!!!

Triathlon shorts & tops are in stock! - we have Craft, CW-X, DeSoto, Pearl Izumi, 2XU, Sugoi & TYR! The largest selection around!

New! Profile Design Aqua Cell - dual chamber aero hydration system!

Profile Design F-19 & F-22 arm rest kits & replacement pads in stock!

NEW! - TIFOSI sunglasses now available at Tri RUNNING & WALKING! Select from single lens models, 3-lens sets, poloarized models & light-sensing models that darken with the sun's intensity!!!

 Ultimax IronMan coolmax socks only $4/pair!!! - going fast!

Socks! - Balega, Feetures, Pearl Izumi, Injinji & Jox Sox!

Older model racing flats & lightweight trainers - $20!!!!

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  Nordic walking poles & shoes!!!  - Burn 40% more calories than walking without the jarring force of running! Great for cross-training, injury recovery, or for those that just don't want to run. We have 3 different models to choose from! FREE instructional DVD! 

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New Item! - AQUAJOE - Portable & reusable hydration system that allows you to neatly carry your beverage powder with you to mix as needed on long rides or runs!

Wetsuits for sale: Nineteen (Pipeline, Riptide/Tsunami & Frequency), 2XU & DeSoto.  Prices range from $190 to $550. (For wetsuit rentals, see our "services" tab.) NEW for 2008! ...2XU wetsuits & tri apparel!

Just in! ~ 2XU T:0 Team long sleeve wetsuits! "Designed fort he triathlete who requires a wetsuit with added buoyancy & maximum flexibility without the expense!"  Men's & women's-specific models - $249

2XU SC:1 Sleeveless - $219

DeSoto Speed Vest - $128 / Speedtube 5 - $165

Nineteen wetsuits:

Pipeline sleeveless - $190 / Full sleeve - $240

Riptide sleeveless - $275 / Tsunami full sleeve - $390

Frequency (full sleeve only) - $550

adidas adiStar Cushion 6 - great cushioning & improved fit makes this shoe a must for those looking for exceptional cushioning + comfort! (I'm on my 4th pair!)

Check out the Reebok Kuai Racer & the adidas adiZero Tempo! -  exceptional shoes for marathons & faster-paced training!

MIZUNO!!!   - Check out the 2008 models! (Remaining 2007 models on sale!) Wave Rider, Creation, Nirvana, Alchemy, Inspire, Precision, Elixir, Nexus, Ascend & Renegade! Come see why Mizuno is becoming so popular!!!

Reebok's latest -  the Verona - soft cushioning under both the heel & ball of the foot! Also, the Trinity III - stability to prevent overpronation while providig a smooth, cushioned ride!!!

Reebok Road Cushion KFS - Running Network's "Best Neutral Shoe - Fall '07" This shoe has a roomy toe box/forefoot, with plenty of cushioning under the ball of the foot & the heel! (one wear-tester's comments: "I was surprised by the great fit. The cushioning was very lively, and proved to be quite durable. These are the best Reebok shoes I've ever tried. In fact, they were the best of the batch of shoes I tested.")

   Etonic Jepara SC 2 - stability + cushioning ...bring on the miles! (Available in wide width for men & women.) This shoe works equally well for runners & walkers.

Also check out the Etonic Praya (neutral cushion) & Minado (stability/motion control - great for orthotic-wearers with a double-layer insole that accomodates various orthotics!)

NEW! Etonic Kendari - a light weight, comfortable, award-winning stability shoe!

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TRAIL SHOES! - Montrail, LaSportiva, Innov-8, Pearl Izumi, adidas, Mizuno, Reebok!!! - better traction for off-road!

SUPERFEET insoles! - We don't just carry the blue & green models; we have black, gray, blue, green, orange & berry! Whatever your arch-type & footwear, there is a Superfeet for you!

 Stretch-EZ...a great new tool for assisting you with stretching!

Heart Rate Monitors by Polar, Timex & Garmin.

Know how far & how fast... GARMIN Forerunner 205 & 305!  These new editions are a vast improvment over the original models - you won't lose the signal when running under tree cover! Forerunner 405s - out of stock as of June 25th... more still on back order.

Recovering from an injury? Need some additional support? We carry a full line of both Pro-Tec & Cho-Pat braces, wraps and straps! Great support for the knee, ankle, shin, IT band, achilles, & toes!

2008 Rudy Project Sunglasses! - new models: Zyon, Syluro S-Wide, Sportmask & Sportmask SX, along with Rydon, Rydon II, Syluro, Ekynox SX, Horus & Kerosene! Come check out their superior optics; replacement lens guarantee & 3-year frame warranty!!! "Rudy rocks! Pure and simple." ...Chris McCormack, 2007 IronMan World Champion.

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 Next Test Date TBA:  Doug Bush, Exercise Physiologist & Certified USAT & USA Cycling coach, will be at the store for VO2 Max /lactate threshold Testing - for more info & to schedule an appointment, please contact Doug at 716-499-2300 or visit  www.endurancefactor.com .   Why not start now and have 2008 be your best season ever? (Doug is one of Joe Friel's Ultrafit coaches! )

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 Moving Comfort ~ Designed for women by women! Sports bras & apparel.

 CW-X athletic bras - extra support without sacrificing comfort! If you don't need proper support & don't care about comfort, you can always pick up something at one of the "big box" discount stores.  You get what you pay for!

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 Upcoming events:

July 12-13,2008 - Musselman Triathlon, Geneva, NY http://www.musselmantri.com/  - check out the GREAT review of Musselman in the June issue of Inside Triathlon! Way to go Jeff (& staff)!!!

2008 Wilson Wet & Wild Triathlon, Wilson, NY http://www.wilsonwetnwildtri.com/

2008 Finger Lakes Triathlon, Canandaigua, NY http://www.fingerlakestriathlon.com/

Sept 6, 2008 - Invest in Youth Victor YMCA 5k - Victor, NY

A great tri resource: http://www.beginnertriathlete.com/

For multi-sport coaching: www.train-this.com

other races listed at http://www.grtconline.org/

Want info about local trails? Check out: www.victorhikingtrails.org 

Check out: http://beyondtheultimate.org/

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  NUTRITION: Accelerade, Accel Gel, Clif Bar products (shot, blocks, bars and electrolyte drink), BioBuilde (now known as MAP), Carb Boom, e-Gel, e-Fuel, Endurox, Hammer HEED, Hammer gel, Kona Endurance, Nuun, Recoverite, Succeed caps, Thermolyte and much more!!!

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Due to the increase in the cost of doing business, we will no longer be able to provide our standard 10% discount to local organizations such as GRTC, RATS, ODR, GVH, VHT, etc. (During the last 3 1/2 years, we have provided over $55,000 in discounts to these organizations.) We WILL continue to provide a 10% discount on shoes to local high school and college cross country, track and indoor track team members. We will also continue to provide active duty service members, as well as military veterans with a 10% discount. As the opportunity arises, we will reinstate local club discounts. Thanks for your understanding!

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